Just in time for summer, Crown Imports has brought back a popular television advertisement for its Corona beer that first aired in 1998. The new one shows a man at the beach skipping rocks into the sea. He decides to do the same with his BlackBerry -- a beeper in the earlier version -- when it interrupts his relaxation by ringing and vibrating.
The ad addresses one of the key causes of anxiety in the information age: What does it mean that for the first time, information is no longer scarce? We have fast and easy access to the communications and the facts we need, through email, the Web, Facebook, Twitter, text messages and other tools. So now we have the problem of too much supply. How can we escape useless information, unneeded emails and unwanted communications?
Our era in the information age is a transition period of learning how to navigate information abundance. Rather than pitch our BlackBerrys and iPhones into the sea, imagine the benefits once we have figured out how to manage the chaos of endless data and routine multitasking, a process that will help refine our judgment about information and refocus our attention on what's truly important.
Sobreviviremos a Twitter, por supuesto. Con relax, como dice L. Gordon Crovitz, y desde luego con sobriedad, sin histerismos.